Jul 25, 2010

Making a Vibrant Zambian Brand

"Why is it that Zambia has no outstanding brands that can compete favorably and fair well within the continent of Africa or even within the country itself?" 

The above is from an article by Wesley Ngwenya. Coming right off the heels of a discussion on Zambia Blog Talk Radio last week along the same lines it's obvious this is something that many of us are thinking about. That's step one. Step two should be brain storming, followed by implementation. How many of us are moving to step two and beyond? 

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